The business environment in the region suggests stimulating the creation of small and medium-sized enterprises and the development of family businesses in order to overcome the high level of unemployment. The lack of large industrial facilities, the preserved way of life in small settlements and villages, the diverse landscape suggest good preconditions for developing the niche of alternative tourism.
The main tasks to be emphasized included several important working meetings with representatives of the local community – municipal administration, NGOs, businesses and active citizens, accompanied by an information campaign to increase interest in the developed topics.
To make the survey more effective, three focus groups were formed, consisting of 7-9 experts, covering one subsector each – “Tourism-related infrastructure”, “Human resources quality” and “Marketing”. to focus on several trainings – “Development of tourism infrastructure and organization of the tourism process”, “Basic principles in business plan development”, “Human resources development – the key to successful entrepreneurship”, “Marketing of tourism products – strong and weaknesses, prospects for development “, in which 60 participants from the local community took part.
Very important for the effectiveness of the project was the next step – research activities – collecting information about the available sites of eco and rural tourism, used some of the most modern methods for studying attitudes in focus groups, and considered the local regulations and ways to be improved.